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A side hustle has the power to evolve from a strong idea to a sustainable business. But you need forward momentum to take it to that next level, through strategic relationships and capital.


Hustle Hacks is an interactive, 8-week virtual cohort program designed to upskill business owners ages 18 to 24 and provide you with the people, tools and funding to see your visions through.


With Hustle Hacks you will evolve from being a sidepreneur into an impactful entrepreneur with our virtual community-building opportunities and experiential learning experiences. You will be paired with a business coach within your industry to advance your goals and broaden your network.

The end of this program culminates with our Young Black Entrepreneurs Market. During this dynamic, day-long celebration you will have the opportunity to showcase your business and connect with potential customers.

We understand the unique challenges faced by business owners from under-resourced communities, including limited networks and access to funding. That's why we're here to bridge the knowledge gap for young visionaries like yourself. Through our programs, we focus on equipping you with essential skills in marketing, social responsibility, branding, strategic planning, and customer service. Our curriculum is unparalleled, and designed to provide you with the knowledge and expertise needed to succeed in today's competitive business landscape.

Upon completion of our program, you will emerge equipped to confidently manage business finances, identify and convert customers, forge strategic partnerships, and lead effectively in both your business and within your communities.

Let us empower you to turn your dreams into reality!

Overall I gained confidence in myself and in my businesses from my participation in the Hustle Hacks program. As a recent high-school graduate with no plans on continuing traditional education, I’ve had imposter syndrome as a serial entrepreneur. I’ve yearned to be a part of seminars, classes and programs with like-minded individuals. Hustle Hacks allowed me to have that space again which reminded me that my avenue is an avenue. It reminded me that although what I see 99% of the time is college, the road that I’ve taken is also a road to success.

-Janniya Hodge, Cohort 3 & Hustle Hacks Alum

  • How is Hustle Hacks different from Gray Matter Bootcamp programs?
    Hustle Hacks is an at-your-own-pace program, with self-guided content in the form of 5-20 minute videos recorded by industry professionals, made available through a digital learning platform.
  • What are the differences between Levels 1, 2, and 3 of Hustle Hacks?
    Level 1 offers access to a library of digital content, but offers no additional mentorship or networking opportunities. If you are a business owner/entrepreneur with a busy schedule, this level is for you! As a Level 2 participant, you’ll have access to the same digital content, with the addition of bi-weekly coaching sessions with a personal business coach dedicated to advancing your business goals. Bi-weekly you’ll get the chance to connect with your cohort members for networking, learning opportunities, and special guest speakers, as well as access to the Gray Matter team & network for support. As a Level 3 participant, you’ll receive all the access to Levels 1 & 2, as well as an opportunity to participate in our Young Black Entrepreneurs Market at the end of the 8 weeks. During this dynamic day-long celebration, you will have the opportunity to showcase your business, compete for investment funds and connect with potential customers event.
  • How much does it cost?
    The costs of the Hustle Hacks program are as follows, based on the level that you opt into: - Level 1: $65 - Level 2: $85 - Level 3: $100 Financial assistance may be available, based on need
  • Do I have to pay when I apply?
    No, payment is not required until you are accepted into the program.
  • Is Hustle Hacks only for college or high school students?
    It's for any young entrepreneur between the ages of 18-24. You also do not need to be currently enrolled in school to participate.
  • How long is the program and when does it start?
    This is an 8 week program and typically starts in the spring (March) with our Young Black Entrepreneurs' Market taking place near the fall.
  • If I participate in level 2 or 3, what are the dates of the live group sessions?"
    Bi-weekly online sessions are 90 minutes in length and take place online. Exact dates will be available once the program application opens.
  • Can you share some tips for submitting the application?
    The application includes questions about who you are, your team, business, and a two-minute introductory video. ​​For the video submission, we want you to shine and showcase who you are as an individual. To craft a strong application: Share Your Vision: Articulate your long-term goals and vision for your entrepreneurial journey. Provide Complete Responses: Address all aspects of the question in your response thoroughly. Personalize Your Application: Tailor your application to reflect your unique strengths, interests, and experiences. Highlight Achievements: Emphasize any relevant achievements or experiences that demonstrate your entrepreneurial spirit Showcase Your Passion and Initiative: Highlight your genuine interest in entrepreneurship and innovation.
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