IDEATE x ACTIVATE
Can your business idea solve real-life problems?
18 weeks
4-9 Hrs Weekly
October 11th
Free of Cost
October 1st
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This two part introductory bootcamp gives teens the opportunity to jump-start business and leadership training in a safe and welcoming environment where imagination has no limits. Over 18 weeks, teens will be empowered to explore their interests in business and problem-solving through our best-in-practice curriculum.
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They’ll dive deep into the customer journey, and conduct market research to evolve the business idea they dreamed up in IDEATE into a minimum viable product to take to market and impact their community with support from guest speakers, skilled mentors, and subject matter experts who are accomplished leaders in their fields.
PROGRAM DETAILS
Teens will develop a business idea, earn a certificate in entrepreneurship and receive a $500 stipend!
Our virtual workshops will take place online Tuesdays and Thursdays evenings at 4:30-6:30 pm, and field trips will occur in-person two Saturdays each month from 10:00 am to 3:00 pm.
Program Highlights:
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Bootcamp Lasts 18 Weeks
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Time Commitment is 8-12 hrs Weekly
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Lunch and Transportation Provided For Field Trips
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No Cost To Attend
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Receive $500 Stipend
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Students who complete both IDEATE & ACTIVATE will receive early access to our third level of programming, ACCELERATE
In The First 10 Weeks of IDEATE, Students Will:
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Explore the difference between an idea and an opportunity.
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Learn what makes an opportunity feasible or viable.
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Discover how to select the best business model for your idea.
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Learn how to determine market fit.
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Learn to pitch your idea to potential investors.
In The Next 8 weeks, During ACTIVATE, Students Will:
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Design a prototype for their business idea
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Create a marketing campaign to get the word out
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Dive deeper into their business financials
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Dive deep into the customer journey
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Engage with guest speakers
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Be supported by skilled mentors and subject matter experts
IDEATE x ACTIVATE program, you’ll take your ideas from concept to launch. Starting with a capstone project, you’ll narrow down a viable business idea, refine it into a concrete plan, and then bring it to life by building a prototype and developing a comprehensive marketing strategy. Along the way, you’ll sharpen your critical thinking skills, practice real-world problem solving, and gain hands-on experience. By the end, you’ll present your complete plan and prototype to peers, showcasing your readiness to step into the world of innovation and entrepreneurship.
BUSINESS PROJECT
ENTREPRENEURSHIP CERTIFICATE
Upon successful completion of the program, The Gray Matter Experience will award you an Entrepreneurship Certificate. This certificate is not just a credential—it's a testament to your hard work, dedication, and readiness to take on real-world business challenges.